![\"Aesthetic](\"https:\/\/www.bracaglia.it\/wp-content\/uploads\/2021\/11\/botox-300x225.jpg\")
\r\n\r\nWe are a nation of \u201cNarcissists.\u201d Italy ranks fifth in the world for the number of aesthetic plastic surgery procedures, according to data from the International Society of Aesthetic Plastic Surgery. While social gatherings and opportunities to show off one\u2019s appearance have drastically decreased due to Covid, a significant number of people took advantage of lockdowns \u2014 and the requirement to wear masks \u2014 to undergo aesthetic procedures, conveniently hiding the early post-treatment effects behind a mask.<\/p>\r\n\r\n
According to a study by the Financial Times<\/em> in the UK, facial appearance and body image \u2014 key to both social relationships and self-esteem \u2014 became so important over the past year that cosmetic procedure requests from both men and women quintupled.<\/p>\r\n\r\n This growing \u201ctouch-up\u201d trend proved successful in Italy as well. Many took advantage of reduced spending on travel, shopping, and dining to invest in correcting facial and body imperfections. Moreover, the rise of remote work and webcam meetings encouraged professionals and managers to reassess their appearance, aiming for a fresher and more youthful image on screen.<\/p>\r\n\r\n What are the main aesthetic surgery trends for 2022? According to the American Society of Plastic Surgeons, most patients \u2014 men and women alike \u2014 are seeking \u201canti-age<\/em>\u201d effects, reshaping their bodies and reducing wrinkles and signs of ageing.<\/p>\r\n\r\n The highlight, however, is Botox<\/em>. It\u2019s not just people over 40 or 50 turning to botox injections to rejuvenate their faces. Increasingly, millennials<\/em> are turning to early preventive treatments, embracing fillers to plump their lips or enhance facial volume.<\/p>\r\n\r\n For women, breast augmentation remains one of the most common reasons for consulting a plastic surgeon. In addition to traditional implants, there is a growing demand for breast lipofilling<\/em> \u2014 a technique that transfers small amounts of fat from one part of the body (such as the abdomen or thigh) to the breast. This approach delivers natural results and reduces the risk of rejection and complications.<\/p>\r\n\r\n What about liposuction? Popular among both women and men, it continues to be one of the most requested procedures to eliminate localized fat deposits \u2014 from the abdomen to the chin, and from the thighs to the buttocks.<\/p>\r\n\r\n As for rhinoplasty, while the traditional surgical form remains dominant, requests for non-surgical rhinoplasty \u2014 the rhinofiller<\/em> \u2014 are on the rise. This technique provides impressive, albeit temporary, results.<\/p>\r\n\r\n The common denominator across all these trends is clear: treatments should be as minimally invasive as possible and enhance, rather than alter, our natural appearance.<\/p>\r\n\r\n Maria Serena Patriarca<\/em><\/p>","protected":false},"excerpt":{"rendered":" We are a nation of \u201cNarcissists.\u201d Italy ranks fifth in the world for the number of aesthetic plastic surgery procedures, according to data from the International Society of Aesthetic Plastic Surgery. While social gatherings and opportunities to show off one\u2019s appearance have drastically decreased due to Covid, a significant number of people took advantage of […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"news.php","format":"standard","meta":{"footnotes":""},"categories":[30,12],"tags":[],"class_list":["post-3374","post","type-post","status-publish","format-standard","hentry","category-news","category-rinoplastica"],"yoast_head":"\n