![\"Aesthetic](\"https:\/\/www.bracaglia.it\/wp-content\/uploads\/2021\/11\/foto-1-300x200.jpg\")
\r\n\r\nWe live in the era of face positivity<\/em>, where technological innovation, combined with medical research and high-performing materials, enables less invasive treatments that deliver more natural and effective results for overall well-being.<\/p>\r\n\r\n According to data from AICPE (the Italian Association of Aesthetic Plastic Surgery), blepharoplasty<\/strong> ranks as the second most requested cosmetic procedure after breast augmentation. Due to the Covid effect \u2014 and prolonged mask-wearing that covers the mouth but highlights the eyes \u2014 the eye area has stolen the spotlight from the lips.<\/p>\r\n\r\n Beyond blepharoplasty, which has evolved considerably over the last few decades thanks to innovative techniques, there is rising demand for mid-face lifting, volume correction with fillers, brow surgery, cantoplasty<\/em> (to achieve almond-shaped eyes), regenerative medicine, and targeted aesthetic treatments.<\/p>\r\n\r\n Surgical and non-surgical procedures are increasingly combined to optimize skin quality, enhancing both texture and volume.<\/p>\r\n\r\n In the United States, the most sought-after look for the eye area is the Foxy Eye<\/strong> \u2014 a seductive \u201cfox-eye\u201d effect achieved with bio-compatible threads inserted under the skin to lift the outer brow and stretch the lateral eye corner. The result is an elongated, Hollywood-inspired look.<\/p>\r\n\r\n Back to AICPE\u2019s findings, special attention goes to Minimally Invasive Periorbitoplasty<\/strong>, a surgical technique aimed at repositioning the eyebrow while also rejuvenating the eyelids, forehead, and overall facial expression. Originating in Brazil, it is performed under local anaesthesia and leaves a single scar along the scalp line. However, it requires a few days of social downtime due to the stitches across the forehead. Results are long-lasting, although the procedure has yet to gain widespread popularity in Italy.<\/p>\r\n\r\n Another timeless treatment \u2014 even as an anti-age<\/em> preventive \u2014 is botulinum toxin<\/strong>. When properly dosed, botox can be administered even in younger age groups (with more subtle effects) to relax facial muscles and prevent wrinkle formation. A responsible aesthetic surgeon must also \u201ceducate\u201d patients to avoid excesses, as the risk of social dysmorphia<\/em> \u2014 especially among Gen Z \u2014 remains high.<\/p>\r\n\r\n Last, but not least<\/em>, although the pandemic shifted much of our aesthetic focus to the face, the body must not be neglected. Among the latest innovations is the Schwarzy<\/em> device<\/strong> by Deka, which tones glutes, arms, abdomen, and legs in under thirty minutes through over 20,000 contractions. It offers personalized programs across three levels of muscle stimulation: aerobic, remodelling, and strengthening.<\/p>\r\n\r\n This technology provides a kind of muscle \u201cgymnastics\u201d that enhances tone and redefines the silhouette<\/em>. Schwarzy can also be combined with treatments that target localized fat and muscle laxity. The best results come from combining complementary therapies, meeting patients\u2019 growing demand for non-invasive solutions that improve tone, shape, and body confidence.<\/p>\r\n\r\n Maria Serena Patriarca<\/em><\/p>","protected":false},"excerpt":{"rendered":" We live in the era of face positivity, where technological innovation, combined with medical research and high-performing materials, enables less invasive treatments that deliver more natural and effective results for overall well-being. According to data from AICPE (the Italian Association of Aesthetic Plastic Surgery), blepharoplasty ranks as the second most requested cosmetic procedure after breast […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"news.php","format":"standard","meta":{"footnotes":""},"categories":[3,11,30,4],"tags":[],"class_list":["post-3395","post","type-post","status-publish","format-standard","hentry","category-chirurgia","category-medicina-estetica-del-viso","category-news","category-varie"],"yoast_head":"\n