{"id":3875,"date":"2022-09-28T07:16:40","date_gmt":"2022-09-28T07:16:40","guid":{"rendered":"https:\/\/www.bracaglia.it\/?p=3875"},"modified":"2025-11-13T16:01:51","modified_gmt":"2025-11-13T15:01:51","slug":"e-il-momento-della-greynassance-la-bellezza-over-60-si-punta-specialmente-sullaspetto-del-viso-e-skincare","status":"publish","type":"post","link":"https:\/\/www.bracaglia.it\/en\/2022\/09\/28\/e-il-momento-della-greynassance-la-bellezza-over-60-si-punta-specialmente-sullaspetto-del-viso-e-skincare\/","title":{"rendered":"It\u2019s the era of the greynaissance: over-60 beauty focuses on facial aesthetics and skincare"},"content":{"rendered":"<img loading=\"lazy\" decoding=\"async\" class=\"wp-caption float-left\" src=\"https:\/\/www.bracaglia.it\/wp-content\/uploads\/2022\/09\/PROF-R1.jpg\" alt=\"Greynaissance and over-60 beauty trends\" width=\"338\" height=\"427\" \/>\r\n\r\n<p>The term \u201cGreynaissance\u201d encapsulates today\u2019s leading beauty movement: the rise of 6.0 glamour. According to trend watchers, the rebirth of elegance among women over 60 will become the primary target of aesthetic surgery in the coming years. This shift was already visible in 2015, when major fashion houses\u2014Calvin Klein, Lanc\u00f4me, C\u00e9line and Saint Laurent\u2014selected women over 60 as their campaign ambassadors.<\/p>\r\n\r\n<p>The Greynaissance is not a passing trend but a global transformation reshaping the aesthetic-surgery landscape far beyond social media.<\/p>\r\n\r\n<p>Even Instagram has embraced the rise of the \u201cInstagrans\u201d: stylish grandmothers with thousands of followers, viral skincare tutorials, advertising deals, successful YouTube channels and runway appearances.<\/p>\r\n\r\n<p>Among the most requested procedures for today\u2019s sixty-year-olds are facial lifting treatments, lip enhancements and pigmentation correction. The perception of oneself at 60 has changed drastically: the natural evolution of the body is no longer viewed as \u201cold age\u201d but as a mature and empowered expression of beauty. Thanks to medical-aesthetic innovations, time is no longer an enemy but an ally that brings experience and renewed joy.<\/p>\r\n\r\n<p>Some of the most influential icons include Isabella Rossellini, Benedetta Barzini, Brigitte Macron, Lyn Slater and the vibrant Iris Apfel, 96. According to major U.S. newspapers, where this phenomenon is already a cultural milestone, Greynaissance icons share a message of positivity\u2014showing even younger women that it is always possible to evolve and reinvent oneself.<\/p>\r\n\r\n<p>The secret lies in consistent self-care: targeted skincare, regular physical activity, healthy nutrition, proper rest and a complete beauty routine. Their radiant, plumped and revitalized complexions stand out. Mature skin requires specific cleansing, hydration, nourishment, brightening care and attention to the lips. Pure low\u2013molecular weight hyaluronic acid is a key ally in reducing aging-related imperfections and improving elasticity and softness.<\/p>\r\n\r\n<p>And it\u2019s not just women: many men over 60 are embracing skincare and occasional aesthetic treatments. In the English-speaking world, the saying \u201cSixty is the new Twenty\u201d reflects the energy and vitality of a senior generation more engaged than ever in wellbeing and beauty.<\/p>\r\n\r\n<p><em>by Maria Serena Patriarca<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>The term \u201cGreynaissance\u201d encapsulates today\u2019s leading beauty movement: the rise of 6.0 glamour. According to trend watchers, the rebirth of elegance among women over 60 will become the primary target of aesthetic surgery in the coming years. This shift was already visible in 2015, when major fashion houses\u2014Calvin Klein, Lanc\u00f4me, C\u00e9line and Saint Laurent\u2014selected women [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"news.php","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-3875","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Greynaissance: over-60 beauty and the global rise of aesthetic and skincare trends | Prof. Roberto Bracaglia<\/title>\n<meta name=\"description\" content=\"Explore the Greynaissance: the rise of over-60 beauty, skincare routines, aesthetic treatments and global trends shaping the new Silver Age.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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