Cold as a Source of Wellness: Treatments Inspired by Cryotherapy

Beauty and youthfulness? They often come from the cold. Among the latest international trends in aesthetic medicine are treatments based on cryotherapy (“cryo” from the Greek “kryos”, meaning ice), now widely used across the Western world. For decades in the US and Northern Europe, sub-zero temperatures have been employed to treat dermatological lesions such as warts. But the real star of recent years is cryolipolysis—also known as cryoliposculture—a non-invasive technique that eliminates localized fat deposits through controlled cooling.

Some areas of the body can develop stubborn fat or cellulite that is resistant to diet and exercise. In such cases, cryolipolysis offers a valid alternative to surgery and has become especially popular among the Silver Generation over 55.

The treatment uses a dedicated device that cools fat cells in a targeted manner, triggering a lipolysis process. Over the following months, the destroyed fat cells are naturally eliminated by the body. The procedure is painless, has no downtime, and is suitable for localized adiposity. Since only small areas can be treated at a time, multiple sessions may be required.

The principle behind cryolipolysis is simple: fat cells are more vulnerable to cold than surrounding tissues. When cooled intensely under controlled conditions, they shrink without harming skin, vessels or muscles. The technique uses FDA-approved devices such as CoolSculpting, certified as a non-invasive fat-reduction technology.

During treatment—lasting around one hour—a protective gel is applied and a silicone applicator gently suctions the fat fold, cooling it to the programmed temperature. The crystallized fat cells lose viability within a few days, and the body gradually eliminates them in the weeks that follow.

After the session, the area may appear red or sensitive, but symptoms fade within hours. Initial results typically become visible within 2–3 weeks.

by Maria Serena Patriarca