Christmas is coming: The new trend of gifting aesthetic medicine treatments
by Maria Serena Patriarca
An interesting trend this holiday season? The growing popularity of aesthetic medicine gift cards.
Among the most in-demand “alternative” presents dedicated to beauty and well-being, facial treatments are leading the way.
Let’s start with the jawline: a more defined and structured jaw can make a remarkable difference to facial harmony. One of the most popular procedures at the moment is the jawline filler. It’s ideal for those with a round face, as it enhances definition where the natural bone structure is less pronounced and the jaw-to-neck transition is less visible.
The treatment involves a series of hyaluronic acid injections along the jawline and chin, redefining the lower face and creating a sharper, more youthful contour. The result is smoother skin, and — last but not least — it’s non-invasive and painless.
Among the timeless evergreens of aesthetic medicine remains the desire to enhance natural lips. The dream of fuller lips persists even in the mask era, with short-lasting but highly adaptable fillers now preferred. To achieve a natural and attractive look, the ideal ratio between upper and lower lip is 1 to 1.6, occupying roughly 10% of the lower third of the face. Interestingly, an increasing number of men are also turning to aesthetic medicine to define their lips and appear more appealing.
The nose touch-up remains one of the most popular treatments — in a gentler version. Rhinofiller (or liquid rhinoplasty) consists of targeted hyaluronic acid injections to reshape the nose without surgery. Adding filler along the nasal bridge softens irregularities, smooths humps, and refines the angle between the nose and forehead. It can also lift and refine the nasal tip, achieving a harmonious overall profile.
Always consult qualified specialists who can accurately evaluate dosage and treatment areas before proceeding.
Turning to the body, the rise of remote work and pandemic lifestyle changes have led many to accumulate fat around the hips, abdomen, and legs. Hence the growing popularity of the SCULPSURE device, a non-invasive, painless, and effective method that reshapes problem areas through targeted microwaves acting on fat cells.
Other sought-after options include VELASHAPE III, a patented non-invasive method that targets cellulite and improves lymphatic drainage, and ULTHERAPY — the first FDA-approved ultrasound lifting device. It firms and smooths the skin without surgery, improving tone and elasticity in areas such as the face and chest that naturally lose firmness over time.
Maria Serena Patriarca
