The swimsuit test? Men fear it too — dreaming of Can Yaman’s chest and Michael B. Jordan’s physique. male cosmetic surgery booms

Summer is approaching, and for many men the idea of the swimsuit test is just as daunting as it is for women. Showing off their body on the beach can be appealing, but for many it’s a source of embarrassment — sometimes since adolescence.

Italian men become more self-conscious than ever during this period. Some spend hours in the gym sculpting bodybuilder-like muscles; others follow protein-based diet plans inspired by the latest trends; and many turn to their trusted cosmetic surgeon.

For a large number of them, the dream is to emulate the impressive chest of Can Yaman, the Turkish actor and model adored by TV audiences and advertising fans — a true sex symbol and an icon of the “perfect body.”

Another widely admired model of male beauty is American actor Michael B. Jordan, whose sculpted physique has made him a social media and magazine sensation.

And just as women have turned to lip enhancements after ditching face masks, the most requested procedures among men are — unsurprisingly — liposuction and abdominoplasty.

The long months of smart working have also contributed to the rise of the Zoom Face phenomenon, increasing interest in facial touch-ups. But with summer on the horizon, men are also focusing more on their bodies — including the glutes — aiming for a toned and youthful appearance on the beach.

While winter, worsened by the pandemic, encouraged a more sedentary lifestyle, spring has reignited the desire to get active and refine one’s image. As a result, more men are seeking procedures for the nose, neck and earlobes.

There is also a growing trend, especially in the U.S. and the English-speaking world, for procedures on the glutes, abdomen, thighs and hips. Among the most in-demand techniques are Smart Lipo and vibrating liposuction devices capable of reducing fat horizontally as well as vertically.

Many men also feel embarrassed by having a “large chest,” to the point where they keep their shirts on at the beach. This explains the sharp rise in male gynecomastia procedures during the months leading up to summer. The condition may be caused by hormonal imbalance or poor diet, and can be bilateral or unilateral. In all cases, it generates significant psychological discomfort at any age.

When gynecomastia is caused by excess glandular tissue, surgical intervention may be required. Treatments range from removing excess fat and tissue to addressing hormonal imbalances medically. Surgery typically involves removing the excess gland or performing liposculpture of the chest area using small cannulas.

The goal is always a natural-looking result that allows the patient to enjoy holidays at the beach or pool without embarrassment — confident in a chest that is not only shaped by nature, but also by the skilled hands of a qualified cosmetic surgeon.

by Maria Serena Patriarca