Beauty Matching: the new plastic surgery trend for couples who want to rejuvenate together

They say that couples who spend many years together eventually start to look alike. Now, there’s no need to wait until old age after decades on the same sofa. A new trend called Beauty Matching has emerged: couples undergoing medical or surgical treatments to achieve similar or complementary features.

Some of the most requested procedures include facelifts and fillers, but fat pad removal and body contouring are also highly sought after.

Age groups vary, but it is mostly couples who visit plastic surgeons once their children are independent, in university, or have left home.

Surgeons report that couples often schedule cosmetic procedures together to share an experience that helps keep their bond alive.

Many surgeons also note that this practice is far from unusual: “People with a similar mindset, who have been together for many years and share common interests, tend to make similar choices.”

In some cases, one partner chooses a specific procedure, such as blepharoplasty, only after seeing the results of the same surgery on the other partner.

Vivian Diller, psychologist and author of “Face It: What Women Really Feel as Their Looks Change and What to Do About It”, warns that such decisions, if not carefully considered by both patient and surgeon, may lead to regrets.

Other specialists, such as plastic surgeon Richard Agag, suggest that the driving force behind this trend could be social media.

“From what I’ve seen in the last two years, I believe the biggest shift in social habits has been influenced by social media,” explains Dr. Agag.

Plastic surgery — or any form of aesthetic enhancement — should remain a personal choice, not the result of outside pressures or the desire to imitate others.

These couple-based procedures are on the rise in North America, and doctors agree that the decision to proceed should only follow a strict, thorough, and repeated evaluation of the right medical indications and motivations for each individual patient.