Jeck Treatments Trend: The new procedures to address expression lines caused by heavy use of electronic devices

A youthful and well-groomed face is certainly everyone’s desire; but it’s not enough if the delicate line between the jaw and the beginning of the neck — often the first area to show early skin laxity — reveals signs of age, fatigue and stress. This is precisely where expression lines and sagging skin tend to become more noticeable, already from the age of 30.

And of course, the poor posture we adopt every day — hours spent on our smartphones or tablets — does not help.

The data is clear: until 2017, Jeck Treatments (where “jeck” is a blend of jaw and neck) were little-known and rarely requested. But from 2019 onwards — especially in the last two years — increasing numbers of patients, both women and men, have become interested in beauty routines specifically designed for this area. The so-called “tech-neck lines”, caused by poor posture in front of smartphones, computers and other devices, are now a major concern, even among younger people. Excessive device use leads us to keep the head tilted downward for many hours a day, in a position that is unnatural and harmful even for eye health.

The neck ages faster than the face due to its anatomical structure: it contains fewer sebaceous glands and has thinner muscle and skin layers, which makes it more vulnerable to premature aging.

There are targeted treatments to rejuvenate the jawline area and the décolleté. These include micro-injections across the area using intradermal vitamins, hyaluronic acid or other active ingredients. But there are also needle-free treatments such as intense pulsed light, radiofrequency (which tightens elastic fibers) and H.I.F.U. technology, which uses micro-focused ultrasound to generate heat, stimulate collagen production and induce muscle fascia contraction.

For an anti-aging effect without resorting to surgical lifting, there is VaserLipo, a minimally invasive procedure that uses ultrasound energy to break down fat cells, producing effective results in a single session.

In the broader context of aging, we should not overlook the role of sun exposure, smoking, pollution and insufficient hydration.

Among the first signs of aging are the dreaded “Venus Rings”: today these lines appear several years earlier in young people compared to previous generations. The phenomenon is closely related to prolonged use of electronic devices. This is why experts recommend that, starting from age 25–30, one should include specific neck and décolleté creams with firming and elasticizing effects in their beauty routine. After all, wellness also depends on nourishing and hydrating the skin properly.

It is also helpful to apply masks rich in hyaluronic acid or ceramides to deeply hydrate and nourish the skin, followed by collagen or peptide creams applied with a gentle massage. This simple evening ritual can help soften and plump the Venus Rings.

The neck requires daily care: after cleansing and removing impurities such as makeup, smoke and pollution residues, it is advisable to apply a deeply hydrating serum from age 30, an antioxidant serum between 30 and 40, and from age 50 onwards serums containing retinol, ideally applied at night.

Maria Serena Patriarca