The dream of a celebrity-style booty: Surge in butt lift and gluteoplasty requests ahead of summer

A firm, smooth and sculpted backside — the dream of many women (and their partners). In the United States, as well as across Europe and Italy, specialists in plastic and aesthetic surgery are witnessing a significant increase in requests for treatments designed to enhance the gluteal area, inspired by the sculpted physiques of South American dancers.

For many people, feeling confident in their body also means having toned, youthful-looking glutes. With the rise of beachwear trends such as the “half bottom” bikini — inspired by the fashion seen on the beaches of Copacabana — more and more patients are seeking a photo-ready, celebrity-style booty. This growing trend in body contouring is known as the Brazilian Butt Lift.

With traditional gluteoplasty, the buttocks can be reshaped and enhanced using silicone implants to create a more harmonious and defined appearance.

When the goal is to sculpt firmer, fuller glutes, surgeons may recommend implants placed beneath the gluteal muscle, in a deep position that ensures the implant remains virtually undetectable.

Even after a butt lift procedure, maintaining results requires a healthy diet (rich in fruits and vegetables) and regular physical activity, including targeted exercises — now very popular on Instagram and Facebook — that tone the glutes, thighs and hips while slimming the waistline. For this reason, surgeons always provide patients with personalised training recommendations to support and prolong surgical results.

Maria Serena Patriarca